Godwin D'mello

It was time for the highly-anticipated Season 8 of the Game of Thrones. While it was the most popular English TV show in India, most people simply pirated it, instead of paying for streaming it on Hotstar. 

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But this year, Hotstar had an advantage that Indian broadcasters never had before. They could now stream episodes at the same time as in the US. That's before the pirated content goes up.

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So our campaign encourages true fans to drop spoilers because they'd have watched it first, immediately upon its release.