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INORBIT:
HALF AUTOBIOGRAPHIES
For Women's Day, Inorbit Mall wanted to do something more meaningful than just offering discounts.
So, we created Pink Power. A retail platform that gave women-run startups free retail space at Inorbit Malls, along with financial and operational support.
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To encourage participation, we launched the Half Autobiographies campaign. The idea was to tell women with little startups that their story still had a lot of it to be written.
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In three years of Inorbit Pink Power, multiple start-ups were scaled up to become established names in the food and retail space.
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