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For Women's Day, Inorbit Mall wanted to do something more meaningful than just offering discounts.


So, we created Pink Power. A retail platform that gave women-run startups free retail space at Inorbit Malls, along with financial and operational support.

To encourage participation, we launched the Half Autobiographies campaign. The idea was to tell women with little startups that their story still had a lot of it to be written.

In three years of Inorbit Pink Power, multiple start-ups were scaled up to become established names in the food and retail space.

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