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MTV: BotHard

Rap is now the mainstream sound all across the world. But in India, it’s just not able to compete against the absolute monopoly of Bollywood music. So how does MTV Hustle, India’s first rap talent reality show, get an audience in India?

To let people experience the Indian rap universe, we didn’t invite them to listen to rap, we got them to make some. With BotHard, an AI-based rapper that can rap on just about any word you send him.

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