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When theatres were shut during the lockdown, Disney+ Hotstar had a new offering - Multiplex. It’s where you could watch the biggest movies that hadn’t even hit the theatres.

To promote it, we brought back one
of Bollywood’s most iconic villains from
the 90s. It started with teaser videos on social media where his real-life daughter, and his co-star from the iconic movie fell victim to him. 


While people wondered if the film was getting a remake, we dropped our commercial, where Crimemaster Gogo takes his legendary mantra, ‘Aaya hoon, kuch toh lootkar jaunga’, quite literally.

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