Godwin D'mello

When theatres were shut during the lockdown, Disney+ Hotstar had a new offering - Multiplex. It’s where you could watch the biggest movies that hadn’t even hit the theatres.

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To promote it, we brought back one
of Bollywood’s most iconic villains from
the 90s. It started with teaser videos on social media where his real-life daughter, and his co-star from the iconic movie fell victim to him. 

 

While people wondered if the film was getting a remake, we dropped our commercial, where Crimemaster Gogo takes his legendary mantra, ‘Aaya hoon, kuch toh lootkar jaunga’, quite literally.